The Problem: Browser-based tracking (like standard Facebook Pixels) is dying. Ad blockers and privacy updates mean your ad dashboards are missing up to 40% of your actual conversions, making it impossible to calculate true ROI.
The Solution: We configure deep-layer, server-side tracking. By pushing data directly from your server to Google Analytics 4 (GA4) and the Meta Conversions API (CAPI), we bypass browser restrictions so your dashboards track every dollar perfectly.
Technical Deliverables:
- Google Tag Manager (GTM) server container setup.
- Meta Conversions API (CAPI) and GA4 server-side integration.
- De-duplication and custom conversion event mapping.
Stop guessing your ad ROI. Book a Visibility Audit.